Could it be Time to Overhaul and Re-do Your Business Website All Over?
No doubt an informative website plays an integral role in the success of business at this time and age. So unfortunate is the fact that most websites today are not updated as regularly as they should, thus contributing to a huge loss of clients. You will not only lose your hard-earned clients if you do not update your website, but you also get to subject yourself to security breaches. As such, you need to have a good plan for that to avoid wasting your money on things that will not benefit your website in the long run. So, how do you tell that your website needs something to be done?
If your website visitors experience an error message when the pages are loading, it could be an indicator that your website cannot handle too much traffic being directed to it. You need to upgrade the website to accommodate all the traffic coming its way. This is where you get to think of such things as cloud hosting where you gain access to extra servers without having to physically install any servers. This is where you get to think of cloud hosting as an affordable way of having new servers to accommodate the high traffic.
Is your website experiencing a higher bounce rate than before? It could also be attributed to the fact that the website layout is confusing or the information is hard to get on the website. Take time to go through your website with a professional and if need be hire one to rearrange the layout and content of the site to make it user-friendly. A good web designer will most certainly recommend web and page testing, especially on your homepage.
A high bounce rate could also be an indicator of a low conversion rate meaning it is highly likely even if your customers are not buying your product or the website has no enough info. for them to make a purchase. A website is a marketing tool, it means if the sales are low you are not doing what ought to be done. Maybe the products or this service you are offering is not readily available, or maybe the call to action words like Click here now are hidden, or maybe your website is not trustworthy. Rest assured customers will automatically mistrust a website that looks old-fashioned and not updated. Is your website mobile friendly, if not, you could be missing out on a lot, hence the need for an immediate overhaul? It needs no mentioning if your website is not mobile-friendly, you could be losing on a whole lot of clientele. When you implement the above-mentioned tips, most certainly you are on your way to recovery.
Attributed by: 4 Lessons Learned: Designs